What is Ethnography?

Ethnography involves observing the people’s behaviours in their natural context.

It's a term used commonly in research by anthropologists in understanding the link between culture and behaviour, and more recently has been used by market researchers to predict the trends and needs of consumers.

 

Ethnographical Coaching

Road ahead An innovative way to enable yourself to understand more about how you operate in the workplace.

Imagine being able to become aware of what you don’t know you don’t know…..how would it be if you had more insight into the way you communicate and operate in the workplace

How does it work?

  • One of our experienced coaches and behaviour experts accompanies you on a day(s) work observing how you operate, communicate and process information in your normal environment
  • In addition, we can interview people you have interactions with to give further insight
  • As a result of this we discuss your awareness on the perceived effectiveness and impact of your behaviour and processes

Benefits

  • A very easy and time effective way to start the coaching process for a busy executives
  • Allows a holistic overview - every area of your workplace life is available for observation from time management to communicate styles
  • Areas such as ‘blind spots’ are exposed
  • Demonstrates to those around you that communication and personal development are important
  • An excellent way to commence the coaching process to understand ‘areas for potential performance enhancement’