LIGHTHOUSESM - Programme Visioning & Identity Creation
A simple way to ensure a team has total clarity and alignment as to what a successful concept and ‘brand’ would be for its programme
How do we do this?
A powerful 1-day workshop for key project team and sponsors
We facilitate using a mixture group coaching, brand planning and business strategy methodology
Our output then forms the basis for brand development, communication planning and organisational design
“We all thought the day was really useful in bringing together our thoughts behind the “brand” and what our aspirations are. From a communication perspective it helped to clarify our target audiences, inform our strategy and subsequent activities we undertake.” Acting CEO, National Skills Acamdey for Social Care
What are the benefits?
Clarity and alignment of the key people
An output which represents and succinctly communicates the core concept and essence of the initiative, including target audience, scope and tonality
Some initial parameters on what to focus on / what not to focus on, as the programme progresses
A early warning of any incongruence or obstacles
Who is it for?
For a new programme, project or initiative where there is a need for alignment, clarity or tangible definition of success vision
When a team needs further clarity on how to communicate a succinct and compelling concept or ‘brand’ to its audience
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